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Integrity Policy

Last updated: 2025-01-25


1. Collection and Use of Personal Data

Personal Data We Collect

  • Name, email, and phone number
  • Delivery and billing addresses
  • Payment information
  • Personal identification number (for invoice purchases)
  • IP address and device information
  • Order history and purchasing behavior
  • Customer service communication
  • Membership information

Purpose of Processing

  • Manage orders and deliveries
  • Provide customer service and support
  • Improve our products and services
  • Personalize your shopping experience
  • Send relevant offers (with consent)
  • Prevent fraud
  • Fulfill accounting requirements and other legal obligations

2. Legal Basis for Processing

We process your personal data based on the following legal grounds:

  • Contract: To fulfill our agreement with you as a customer
  • Legal obligation: To comply with applicable laws and regulations
  • Legitimate interest: To develop and improve our services
  • Consent: For marketing and newsletters

3. Sharing of Personal Data

We share your data with the following categories of recipients:

  • Suppliers: For product delivery
  • Payment providers: To handle payments
  • IT providers: For website and system operations
  • Marketing partners: For targeted marketing
  • Authorities: When required by law

4. Your Rights

Under GDPR, you have the following rights:

  • Right to information: About how your data is processed
  • Right to access: Obtain a copy of your personal data
  • Right to rectification: Correct inaccurate data
  • Right to erasure: Have your data deleted
  • Right to restriction: Limit the processing of your data
  • Right to data portability: Receive your data in a structured format
  • Right to object: To certain types of processing

5. Retention Period

We store your personal data only for as long as necessary for the purposes for which it was collected:

  • Customer accounts: As long as the account is active
  • Order information: 7 years according to accounting laws
  • Customer service cases: 12 months after the case is closed
  • Marketing: Until consent is withdrawn

6. Contact Us

If you have questions about our privacy policy or wish to exercise your rights, contact us at:

You also have the right to file a complaint with the Swedish Authority for Privacy Protection (IMY) if you believe we are processing your personal data in violation of applicable data protection laws.

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